The Division 2 will be exclusive to Epic Store on PC
So far, Epic Store exclusives have been mostly from smaller developers and publishers. Giving away Subnautica for free drew in a lot of interest, but until today there were no massive publishers committed to exclusivity. It’s not a huge surprise, given Epic’s promise to take a much smaller revenue cut than Steam (12% instead of Steam’s initial 30%, decreasing for big sellers) but this move implies that Ubisoft sees a future for this new store. Epic’s announcement also mentions that the companies “will also partner on additional select titles to be announced during the coming year”.
Even if initial sales are good, it’ll be some time until the Epic Store can be a true rival to Steam, but Ubisoft banking on it feels like a major shift. EA’s games are now mostly Origin-exclusive on PC, but I wonder if Epic’s promise of a growing new storefront offering a preferable revenue split won’t lure them back. Either way, with big publishers now considering a Steam launch optional and even unnecessary, I feel we’re seeing a major split happening here in PC games distribution. Whether there’s any advantage to be gained for customers is yet to be seen.
The Division 2 will be exclusive to Epic Store on PC | Rock Paper Shotgun